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Associate Director, Marketing Investment Optimization

Thousand Oaks, CA

Posted: 05/14/2024 Industry: Biotech/Pharmaceutical Job Number: 5545

Job Description

Contact: Kyle Diamond – kdiamond@penfieldsearch.com

No 3rd party agencies

Job Description:  Analytics lead who possesses excellent communication skills, has the ability to engage with and influence senior team members, and is able to translate analytical outputs into important recommendations for these business partners.

Responsibilities:

  • Partner with cross functional teams on projects and/or programs to systematically derive insights that ultimately drive substantial business value for company and patients.
  • Coordinate building of high-performance algorithms, prototypes, predictive models and proof of concepts using Python or R.
  • Identify business needs, propose and complete analytical approaches.
  • Be able to effectively communicate analysis ideas, progress and results to leadership and business partners.
  • Accountable for measurement of spend effectiveness and for recommendations on optimization of future spend across brands, tactics, channels, and audience types.
  • Collaborate with Marketing, Media, Finance and other CD&A teams to help build marketing budgets and monitor spending to ensure cost-effectiveness and improve return on investment.
  • Work closely with marketing and finance teams to analyze the financial impact of marketing initiatives.

Requirements:

  • Doctorate degree and 2 years of data science and/or analytics experience, or Master’s degree and 4 years of data science and/or analytics experience, or Bachelor’s degree and 6 years of data science and/or analytics experience, or Associate’s degree and 10 years of data science and/or analytics experience, or High school diploma / GED and 12 years of data science and/or analytics experience
  • Excellent organization/planning skills and talent for simultaneously managing multiple large and complex projects.
  • Ability to collaborate and influence collaborators, business partners and IS resources to drive analytic projects end-to-end.
  • A proven track record of interpreting and communicating analytical insights to non-technical & technical partners and stakeholders using clear and concise language.
  • Technical proficiency with strong logical, problem solving, and decision-making skills.
  • Passion for learning and staying on top of current developments in advanced analytics.
  • Marketing Mix and/or Multi Touch Attribution experience.
  • Expertise in using analytic tools such as Excel, R, SQL, Python, Tableau.
  • Experience with the application of statistical estimation techniques and/or optimization techniques.
  • Expertise in pharmaceutical data sets, such as prescriber-plan data, patient-level data, transactional claims, EMR/EHR data, SPP Hub data, media data, etc.
  • Experience working with large datasets, experience working with distributed computing tools (Databricks, PySpark).

Pay rate: The annual base salary range for this opportunity in the U.S. is $150,000.00-$162,000 + bonus + stock

Meet Your Recruiter

Kyle Diamond
Vice President, Analytics and Forecasting

Kyle has been dedicated to helping numerous pharmaceutical and biotechnology clients build out their commercial teams, specifically in the business analytics, data science, forecasting, and sales analytics areas. Since 2005, strong client and candidate relationships have been his focal points, developed through his attentive and highly personalized service. With a profound understanding of industry trends and a commitment to excellence, Kyle consistently delivers impactful solutions that drive success for his clients and their teams. 

Outside of work, Kyle enjoys spending time with his wife, Kimberly, and three children – Braden, Chase, and Michaela. Kyle likes to vacation at Jersey Shore’s Long Beach Island, where he’d love to surf, but can’t quite figure out the balancing part. Although passionate about recruiting, his true love is all things outdoors – mountain biking, landscaping, pickleball, and hiking with his dogs.

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About Thousand Oaks, CA

Ready to take your career to the next level in the vibrant city of Thousand Oaks, California? Nestled in the heart of Ventura County, this bustling city offers a perfect blend of suburban charm and urban amenities. With a strong job market, top-notch schools, and breathtaking views of the Santa Monica Mountains, Thousand Oaks is an ideal location for professionals seeking growth and fulfillment. Explore job opportunities near iconic sites like the Gardens of the World, catch a show at the Fred Kavli Theatre, or indulge in the local culinary scene featuring dishes from around the world. Join this dynamic community and unlock your potential in Thousand Oaks! Start your job search now to find your perfect fit in this captivating city.